Project Type
Brand Standards
Contribution
Lead Designer
Team
Ryan Shindler
Jason Shindler
Agency
Freelance work
The founder of Shapecraft has a vision for how our work environments can work harder for us. Through adaptive technology that responds to each changing mode of the day and supportive ergonomics, Shapecraft aims to create the optimal flow state environment.
The founder came to me to create a visual identity that would embody the subtle, yet impactful nature of his vision. The craft’s renderings and materiality served as my inspiration while the companies vision provided purpose and a solid anchor point to continually return to when making decisions.
Color + Pattern
The color palette was inspired by the muted, desert hues found within Arizona’s landscape where the Shapecraft will spend it’s time. A library of soft gradients represent the landscapes that will be reflected against the craft’s metallic exterior paneling.
A grid pattern that mimics the craft's external panels can be used to create dynamic layouts or as a texture element within designs.
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